and other clichés of our time…
In his ‘Advice to a Young Writer, ‘ Dr Johnson said: ‘Read over your compositions, and where ever you meet with a passage which you think is particularly fine, strike it out.' How many times have we all looked over a presentation, or an article, or even a job application and thought ‘Yep, I’ve really got it. Look at all those buzz words. I’m really in the Zeitgeist…’? Read More...
One of The Media Training Company’s staff once made a series for the BBC about the wonderful relationship between Man and dog. Among the fascinating stories to be told, he came across one about a fraught friendship between a Frenchman and his poodle in the 1800s. Things got so bad between them that the owner – we’ll call him Alphonse since it’s not often we get to use such an interesting name - decided to end it all. Taking the dog by the scruff of the neck, he loaded it into a rowing boat and set off for the middle of the Seine. There, he dumped the dog over the side and waited for it to drown. The dog, of course, had other ideas, and swam off to the shore, there to wait for his master. Read More...
What worries people who attend Media Training Company courses most? The most common concern is: what will they ask me? That’s not remotely surprising, of course. Most of us believe that interviewing is a black art. We think that the interviewers spend hours looking for the most intricate and convoluted questions that will reveal the depths of our own ignorance about our own subject. Read More...
TOP TIPS AND SECRETS
FREE ADVICE from The Media Training Company to help you improve your communication and media relations.
This Week –
How to communicate with confidence
- Decide in advance what your key messages are going to be – no more than two per interview.
- Don’t think “I’m on TV.” Instead concentrate on delivering the messages that you prepared earlier.
- Have to hand anecdotes that illustrate your key messages so you can talk about people, not just facts and figures.
- Answer every question with your relevant key messages. Repeat them whenever you can. Start your responses with them if you can.
- Keep your answers brief so your audience are more likely to absorb what you say. Most sound bites are between 7 and 10 seconds.
- Rehearse your first answer. Ask the interviewer in advance what the first question will be. Get off to a good start and the rest will be a breeze. Get it wrong and the audience will turn off.
- Use straightforward, uncomplicated language and avoid jargon. A natural quality makes interviewees more believable.
- Be enthusiastic. If you sound dull and boring, the audience will assume you are. A softly spoken monotone will sound evasive. Practise putting light and shade into your voice by exploring the effect of changing volume, pitch and emphasis.
- Record the results and watch or listen to yourself.f you want to improve your interview performances, then record each one and review it within 24 hours of broadcast. Return to it when preparing for the next one